First Dates and I’m a Celebrity star Fred Sirieix is set to lead an “intoxicating” new Channel 4 series in which he uncovers the secrets behind the world’s greatest hotels. Titled Fred’s Ultimate Hotels, the new show follows Sirieix as he travels the world, checking into the world’s most “extraordinary” hotels.
According to an official press release, Sirieix will step behind the scenes to discover the people who make it possible to deliver world-class service.
In the four-part series, he will visit several iconic destinations, from The Royal Mansour in Marrakesh and the spectacular Royal Madikwe safari lodge in South Africa to the timeless Raffles Hotel in Singapore and Les Barmes de l’Ours in the French Alps.
The description reads: “But this is far more than a luxury travel series. In every episode, Fred experiences each hotel from both sides of the reception desk.
“First checking in as a guest to enjoy everything the property and destination have to offer, he then swaps five-star luxury for staff uniform, working alongside the teams responsible for creating seamless guest experiences.”
As Sirieix goes behind the scenes, he will assess each hotel using his own grading system, with each episode culminating in Sirieix presenting his Hospitality Hero Award to one outstanding member of staff.
Sirieix said: “People often think the secret to a great hotel is the building, the food or the luxury. Of course those things matter, but for me it’s always about the people.
“The welcome, the attention to detail and the passion of the staff are what turn a wonderful hotel into an unforgettable experience. It was an incredible privilege to work alongside some of the world’s best hospitality teams and to see first-hand the pride they take in what they do.
“I hope viewers will discover some extraordinary places, but more importantly, meet the remarkable people who make them so special.”
Channel 4 senior commissioning editor, Clemency Green said: “Fred’s Ultimate Hotels is an intoxicating mix of escapism, warmth and discovery, led by one of television’s most engaging hosts.
“Whether you’re an armchair traveller or a would-be guest dreaming of a stay, Fred’s adventures promise laughter, insight and a generous dose of wanderlust.”