Decoding the “Il Volo Phenomenon”: Where Gen Z Fans and Women in Their 60s Share the Same Audience

Rarely does a musical group in the world possess such an extraordinary fanbase as Il Volo: a place where trendy Gen Z girls cheer alongside grandmothers and mothers in their 50s and 60s under one musical roof. In the modern entertainment industry, artists are typically packaged to serve a very specific audience segment. Boy bands … Read more